Best SEO Podcast

#7: Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard 🤯

On the eve of the launch of Kalicube’s 17-point Knowledge Panel Checklist freebie download, Olga Zarzeczna asks Jason Barnard to explain Knowledge Panels in depth. 

  • In this incredibly insightful 70 minute conversation, Jason gets very enthusiastic answering these questions (plus many others)

  • the importance of the Entity Home,

  • how to write entity descriptions using NLP, 

  • what corroboration to look for,

  • what Schema Markup to use and when,

  • international Knowledge Panels,

  • how Knowledge Panel Sprouts work

  • how to trigger a Knowledge Panel, 

  • when not to claim, 

  • some Knowledge Panels are not claimable,

  • how Google is dealing with Knowledge Panel Spam

  • the mistakes SEOs make when managing Knowledge Panels,

  • other common Knowledge Panels mistakes to avoid,

  • typical timelines for Knowledge Panels,

  • Google Knowledge Algorithm updates,

  • how AC/DC record sales can help us understand Google Algo updates,

  • why you should track and manage your Knowledge Panel over time,

  • why changing names isn’t as scary as Olga thought.

 As a bonus, Olga allows Jason to introduce all the members of the Kalicube Team, and what Kalicube can offer agencies, people and businesses.

But the HUGE takeaway is that anyone who wants to work on Knowledge Panels can get all the information, tips, and tricks they need for free on https://kalicube.com and can take their skills to the next level with Kalicube’s free 17-point Knowledge Panel Checklist.

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