#48: The Latest & Hottest SEO, Google, Bing & AI News For You From Olga Zarr #SEOSLY

Today I'm bringing you the latest and hottest SEO news from the past two weeks. Tune in to learn what's going on!

This news recap corresponds to episode #81 of my SEO newsletter: https://seosly.com/blog/seo-newsletter-81/

Episode #81 of the SEO Newsletter by #SEOSLY has just been sent to 5K+ subscribers. Here are the highlights:

1️⃣ A 40-step SEO migration checklist for guiding you through the entire site migration process.
2️⃣ Read up on how to check if your SEO results are working - a comprehensive guide with no fluff.
3️⃣ Google has started to open up access to new generative AI capabilities in Search. Worth trying out.
4️⃣ Google Search is now rolling out more featured snippets, often two or three, on desktop searches.
5️⃣ Google’s developed a system called "topic authority" to surface relevant, expert, and knowledgeable content in search and news results.
6️⃣ Bing Chat now can handle more conversations, has more visual travel results and expanded its Image Creator.
7️⃣ Google now treats .ai domains as generic top-level domains.
8️⃣ Google Search Console Insights got an update, including new content performance insights.
9️⃣ Google has added a new user agent to the list of Google crawlers, Googlebots - Google-InspectionTool.
🔟 Google Bard now can use your device’s precise location for more relevant local results.

✍️ Top SEO Tips:
Google advises not to pick a cheap domain on a TLD overrun with spam.
An incorrect last modification date in your HTTP header won’t hurt your SEO.

📺 Video Recommendations:
"How to Identify and Leverage Trending Topics for SEO"
"The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday"
"Unboxing Google’s Search Generative Experience"

📚 Must-Read Articles:
"How product management principles can make you a better SEO"
"How to optimize content for Google Perspectives"
"E-E-A-T SEO: An SEO Guide to E-E-A-T Signals"
"The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites"

For more detailed insights, don't forget to check out the entire SEO Newsletter by #SEOSLY. Also, make sure you catch their special video coverage for a deeper dive into these updates and insights.

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