[00:00:00] Olga: Hello everyone. It is Olga Zarr. This is a very special episode of SEO Sly podcast, where I have my favorite guest. This is Jason Barnard, the Brand SERP Guy. And I want to talk about, I want to ask Jason about the, what's, what's happening recently with Google. We know there have been so many updates.
[00:00:22] Olga: a few updates running at the same time and I think what Jason believes what he has to say will be super super interesting to you So I want to like pick his brains on that today because like this is really huge. So Jason, how are you doing?
[00:00:40] Jason: I'm doing absolutely fine. Olga, my favorite host.
[00:00:44] Olga: That's cool.
[00:00:45] Olga: Yeah. And I think we are going to have a follow up, a live follow up on that in December because like this is so huge. So okay.
[00:00:56] Jason: So from, from my perspective, we've got this, then I'm going to do a talk on my own later on today, uh, on the CaliCube channel. So everybody join us for that. And then in December, we can do a follow up because things are going to change again.
[00:01:09] Jason: Uh, as with everything, Google, it changes over time. So whatever we say today will have been slightly adapted in a month and a half time.
[00:01:18] Olga: Okay, yeah, yeah, totally. Thanks for clearing this up. So everyone go to, uh, go to CaliCube's YouTube channel today for, for the slides, for the, for something you really want to watch.
[00:01:30] Olga: That's what I can say. Okay. Jason, so, so many updates like Google Core update, Google helpful content updates, Google spam updates, and so many things happening even, even this year, even Over the last I don't know a few weeks. So you you are claiming I heard you claim that this is the biggest google update ever and why do you think so what makes you think so?
[00:01:56] Jason: Right. Yeah claim. Um, I don't know if I know it or if i'm claiming it, but i've been In seo since 1998. So I started in the same year that google started So I've seen the whole thing and I've lived with Google. I've grown up with Google and Google's grown up with me But Google grew up a lot faster and a lot bigger than I did But from my experience, this is the most fundamental change I have ever seen with the most repercussions in the SERP and that comes from the fact that the knowledge vault Google's main knowledge graph and The serbs both updated at the same time in july And that was quickly followed by the helpful content update of september, which is very closely linked to that big update in july So if we if we look at it from that perspective, it's two aspects of the google algorithm Updating at the same time or more one after the other with search Generative experience that's going to follow in a couple of months.
[00:02:56] Jason: So that's a triple whammy We're looking at and i've never seen a triple whammy of that size
[00:03:02] Olga: Oh, yeah, that's big. Can you talk about those two Google kind of aspects updating? What is Google Knowledge Vault? What it is for people who don't know,
[00:03:10] Jason: like? Right. Yeah. Google's Knowledge Vault is Google's repository of facts.
[00:03:16] Jason: It's like a machine, a machine readable encyclopedia, like Wikipedia, but machine readable. And much, much bigger. So Wikipedia has got 6 million articles in English. The knowledge vault, Google's main knowledge graph contains 50 billion facts. Wow. Oh, sorry. 50 billion entities. And that's what we're going to renounce later on.
[00:03:39] Jason: And 5, 000 billion facts. And what's happened is that we have been tracking the knowledge graph, the knowledge vault since 2015. And every summer we see an update. And we see a pretty huge update every summer, and this time we saw a huge update, but a huge update that was incredibly focused and easily identifiable as being focused.
[00:04:07] Jason: So generally speaking, what you'll see is a big update in the number of entities, the number of things, facts, that Google has understood that it's put in this knowledge vault. But it's generalised. It will be people, it will be companies, it will be events, it will be films, music, whatever it is, all the facts that Google's trying to understand in its Knowledge Vault.
[00:04:27] Jason: And this time we saw incredibly clearly that it's just people. Okay. It's focused pretty much exclusively on person entities. Okay. So that immediately draws my attention and the reason I wanted to do this interview with you Olga is you set me on the path to discover this because you said, I've just been tagged as a writer by Google and I'm really upset and I've been crying in my breakfast cereal all morning.
[00:04:58] Jason: I want to be an SEO consultant and I wonder why so many SEOs are tagged as writers. Sorry, go ahead.
[00:05:06] Olga: Yeah, I just wanted to mention that you, you were helping me with my name change, Rebrand, and this is how you got me, Google Knowledge Panel, and this is how I, started to be recognized by Google recently as a writer, and I wanted to be, uh, SEO professional, like SEO consultant.
[00:05:26] Olga: This is how I call myself everywhere. And now I see I am writer. And I think I had a conversation with you and your team about that. Like, and I was really kind of complaining, why am I a writer? And you are now telling me that this is Right,
[00:05:46] Jason: let's come back two steps. Number one is, you decided to change your name from Olga Zverechnya to Olga Zar.
[00:05:54] Jason: And that's where we helped you in your personal rebranding. And I think that's a hugely important aspect of people's personal brand, is rebranding oneself by changing a name, in your case you changed it to make it easier for people to remember, but also getting married. Accepting your partner's name, however that might be made.
[00:06:15] Jason: Or rebranding so that you become less ambiguous. If you're called John Smith, you might want to change your name to John Michael Smith in order to be less ambiguous and more easily understood and more easily findable. That was the first point. Then you said, well, I've got a knowledge panel. The knowledge panel is your Google business card.
[00:06:32] Jason: Google's step of approval for you So when somebody searches aim goes, ah, they see this wonderful knowledge panel Which is understanding the facts and they think wow. Oh, you look like a real pro Then additionally that understanding of the facts means that google can fully apply eeat signals experience authoritativeness expertise and trustworthiness, which is today's equivalent of inbound links, which is your credibility signals.
[00:07:00] Jason: If it doesn't understand explicitly who, who you are, it cannot apply the EAT credibility signals fully. So those are two first points. The next point was the really interesting one from our perspective in a geeky way is once you've understood Google needs to understand who I am in order to apply my EAT credibility signals.
[00:07:21] Jason: My audience needs to see the google knowledge panel to understand that google thinks that i'm trustworthy and that they think i'm really cool And the third thing is how does google perceive me? What's my role? In this world according to google and your role has become writer and you were saying that's rotten I want to be an seo specialist seo specialist is great But isn't it better from a credibility perspective and an authority perspective to be a writer about SEO?
[00:07:53] Jason: Because a writer is somebody who is credible. A writer is somebody you can apply EAT signals to, an SEO specialist isn't. Or is less so.
[00:08:03] Olga: You're right. And it makes my blog posts, my articles more powerful, kind of immediately, right? Yeah.
[00:08:11] Jason: Right. If we accept that Google is applying EEAT credibility signals to the author and the website owner, which is what it says in the Google Quality Rater Guidelines, then we want to be recognized as an author or writer, because then we can say I'm a writer specialized in SEO.
[00:08:29] Jason: Yeah. And then SEO becomes your topical authority. Writer becomes your role.
[00:08:36] Olga: Yeah. So maybe it wasn't that bad. Google was educated correctly by you and it correctly understood because like, this is how I started like in SS e o being seen in SS e o by writing a lot on my blog and on. Other blogs, right?
[00:08:53] Jason: Yeah, I'm sorry, that's really good. I kept waving my finger around. But that's a great point, is it's easier for Google to understand that you're a writer because of the way that we present ourselves online by writing for other blogs. For it to evaluate your credibility as a writer, it can just go to Search Engine Land, Search Engine Journal, WordLift's blog, SEMrush's blog, and it can say, well, all of these credible authoritative sources have accepted that Olga will write about SEO.
[00:09:20] Jason: So they're accepting your SEO is great, but they don't know if you're a very good professional seo service provider It's much more difficult for google to get that because it would need the reviews from your clients. So pinpointing you as a authoritative trustworthy expert and experienced writer About SEO is much much easier for Google.
[00:09:41] Olga: Yeah. Okay. I'm now I'm now kind of okay with that You convinced me
[00:09:49] Jason: now What was really cool is you sent me down the rabbit hole because I thought well being a writer isn't such a bad thing But why isn't she being seen as an SEO consultant because we had pushed SEO consultant and Google had ignored it and picked up on writer and that was when I looked in our database now We've got seven million Knowledge Graph entries in our database that we've tracked over the last years.
[00:10:13] Jason: And, uh, in total, what I was able to do was track over time, how many have been added, how many have been removed, what the subtitles are, and what the reference URLs are. And when I looked in the data, July the 14th to the 17th, the Knowledge Graph grew by, I think it was a third. So it got 30 percent bigger in four days.
[00:10:40] Jason: That's huge. So Google just injected absolutely loads of data into the Knowledge Vault and added one third extra. And then I dug down further and I thought, well, what's this thing about writers? And what I discovered is the number of corporations and organizations in the Knowledge Vault was flat. It didn't increase at all.
[00:11:04] Jason: The number of events didn't increase at all. The number of songs didn't increase at all. The number of people... Increased threefold. Wow. The only increase in entity type was people
[00:11:21] Olga: So that's why you call this the people update kind of the update about people and I think you also have a Very, um, catchy, I would say, easy to remember name, which I think will be just like with Panda, Penguin, Florida, I think some of those names were coined by SEOs.
[00:11:42] Olga: And in the case of this update, this will be, I think, a killer way, right?
[00:11:48] Jason: Yeah, I think I've made a mistake, because we called it Killer Whale, but Panda and Penguin are these black and white animals, and they're both to do with spam. So we should have saved Killer Whale for the spam update, which is probably going to come next year.
[00:11:59] Jason: There's going to be a Knowledge Vault spam update, or a Knowledge Panel spam update, and we potentially could have kept it for that, but it doesn't really matter. We'll call it Killer Whale because it's huge, and it makes a splash, which I think is fun. But then if we dig further than that, which is where I was going with you, was What happened to the subtitles?
[00:12:18] Jason: Now the number of subtitles for people actually went down. So Google removed an enormous number of subtitles. And then, what I realised, is the only ones that went up were writer, academic, mathematician, statistician, analyst. Things that went down, i. e. less subtitles, musician, actor, film director. So what we have there is very clearly a set that we can apply EAT credibility signals to.
[00:12:51] Jason: Writer, author, mathematician, analyst, statistician. And a list that we can't directly attach credibility signals to. Author, film director, um, football player, whatever it might be. So it's very clearly not only person entity focused. But also EEAT credibility classification focus. And then if you look at the September update, Google announced that what they had done is implemented much better classification.
[00:13:24] Jason: That's one of the cornerstones of the September update is classification. And it's helpful content, therefore it's EEAT. So classification plus EEAT equals subtitles and person entities in the knowledge graph. So the knowledge graph updated in July, and that update was then implemented in the main algorithms in September.
[00:13:47] Jason: And in September, we saw an uptick of 15%, I think it was, of knowledge panels, whereas in July, we saw no uptick in knowledge panels at all. And knowledge panels are related to the knowledge vault in the sense that if you have a place in the knowledge vault, you will have a knowledge panel. It won't necessarily show when somebody searches your name, but you will have a knowledge panel But the knowledge panels only started to appear in brand serps Which is the search engine results page for your brand name company name or personal name They only started to appear in the search results On mass as we say in september during the helpful content update which included knowledge panels.
[00:14:24] Jason: I go go Yeah,
[00:14:27] Olga: This is so cool. Yeah, the way you presented that and this maybe a newbie question, but How exactly is it? How do you keep track of knowledge vault? How it is changing like how do you do it inside of CaliCube?
[00:14:44] Jason: Oh, we just ping Google's knowledge graph API and put in the results Um, and then we store them over time.
[00:14:51] Jason: So we've got, um, I can't remember how many it is. Might be 50 million lines, maybe a hundred million. I can't remember. It's huge numbers. You start to lose count after a while. Uh, we've got 7 million unique KGM IDs, which is unique entities that the Knowledge Vault has, has in its memory. And we can therefore extrapolate from that the size of the Knowledge Graph because we can see how much our data set is growing.
[00:15:15] Jason: And when you've got 7 million, It's pretty easy to figure out what the changes are obviously at the scale Google's working at with the knowledge vault We have a tiny tiny tiny data set but compared to the number of keywords for example It's no smaller than Sam rushes data set compared to what they're trying to track So our data is as reliable as Sam rushes or any of the other big platforms because we have a relatively similar amount of data
[00:15:45] Olga: Mm hmm.
[00:15:45] Olga: And do you also think, so you think there is a connection, uh, with the September, helpful content update, but do you think there is also a connection with the core update?
[00:15:57] Jason: This, this one? Yeah, the September one was a core update. The October one is also a core update and apparently the August one was as well.
[00:16:05] Jason: So we've just seen three very major announced updates from Google, which I've never seen before either in three months. Yeah. And then in July, we saw the SERPs, uh, very, very volatile between the 14th and the 18th when the Knowledge Vault was updating. I've never seen that before either. And if you look at El, El Gru.
[00:16:27] Jason: Which is the Australian tracker, and you look right back over time to the beginning, 2018. Yeah, uh huh. It was the hottest period for SERP volatility in the history of our group. I remember,
[00:16:39] Jason: I remember. And that was July when the Knowledge Vault was updating and not September. Okay, so it
[00:16:45] Olga: looks like you have deciphered what Google is doing, but do you have any cases
[00:16:51] Jason: of...
[00:16:51] Jason: Excuse me, I actually retract a comment I made earlier and I realized we don't have relatively the same amount of data as SEMrush. I was thinking about it afterwards. SEMrush have a much bigger data set that is actually relatively close to what they need. So, that was... Over the ambitious of me over enthusiastic.
[00:17:08] Jason: We have a huge data set 7 million is big in anybody's book.
[00:17:12] Olga: So July the update of knowledge world happens like volatility kind of follows but do you have any cases of your clients of your SU friends that they had really experienced something EEAT related back then?
[00:17:34] Olga: Or does it all happen after those updates? Because the updates happen then, and then we have those core updates, and only after those core updates do we see those. Kind of massive, more massive, dramatic, differences, in SERPs in rankings.
[00:17:51] Jason: That's a really interesting question. I hadn't really thought it through properly.
[00:17:54] Jason: You've just made me think it through properly. Number one is that volatility in the SERPs involves either changing elements in the SERPs, more or less knowledge panels, or more or less knowledge Featured snippets or more or less video boxes or changes in the positions of the the rankings that's volatility in the cert that we can measure using a tool like semrush or algoroo or Um, Accuranker is another one we used to, to double check the historical data.
[00:18:27] Jason: The Knowledge Vault update changed your subtitle in July, if you remember, and it changed a lot of people's information in the Knowledge Panel towards the end of July. So what happens is the Knowledge Vault will update, it will update the Knowledge Panels more or less instantaneously in a week or so, and then it settles down over three or four weeks.
[00:18:48] Jason: So all of these tools won't have seen that change unless they're measuring changes in the makeup of a knowledge panel, which is where it will have affected. So it may well be that some, a tool like SEMrush didn't necessarily see this volatility because they're measuring it differently to Accuranker or to Elbry.
[00:19:06] Jason: So what we saw here was a change in the elements, knowledge elements in terms of their content, rather than the actual makeup of the SERP, if that makes sense.
[00:19:19] Olga: Okay. That explains it.
[00:19:21] Jason: And then my, my assessment that the July update in the knowledge vault was then integrated into the SERP in the September helpful content update is that the number of physical knowledge panels on brand SERPs, the search engine results page for a person's name or a company name went up by 15%.
[00:19:40] Jason: And that has never happened before. We've got once again, data going back eight years, we've got 10 million knowledge panels in our database. We've never seen. Such an increase in knowledge panels on brand serves and the knowledge panels were all for people So the connection is is undeniable.
[00:19:59] Olga: Yeah. Yeah, totally totally Yeah, so I am even more happy and happier now than I was that I am a writer
[00:20:08] Jason: Yeah, so what would have happened is a lot of people got a place in the knowledge vault the main knowledge graph in July But they will only have seen the knowledge panel in September Uh huh.
[00:20:20] Jason: But what we saw is a lot of people in the sense that
[00:20:30] Jason: at scale, once you look at 7 million, you can see it didn't make a big difference. It did in September. But what it did do is change the information. And I would guess that the people who saw a change in their knowledge panel in July are the people who are affected fundamentally. By the change in subtitle from, for example, SEO specialists.
[00:20:53] Jason: Yeah.
[00:20:53] Olga: Okay. Because like for, I'm not sure exactly if that happened in July. I, I don't think so. But I've been seeing like constant increases, to, of traffic and positions on my blog. And I haven't really been doing much, but I'm seeing that I've been seeing that on a consistent basis, like for a couple of months, I think.
[00:21:18] Olga: Yeah, maybe that's related, maybe that's not related, I haven't like done any scientific kind of tests, measurements, but that's a thought right now. So yeah, I
[00:21:29] Jason: think, I think that's definitely something you can, you can look into and it would be lovely if somebody did some research into that.
[00:21:36] Jason: It's how many people who have blogs who now have a place in the knowledge vault are now seeing better rankings on their websites. We're so involved in brand search because we're we're really doing what Erin Sparks calls entity sculpting Oh, it's building the entity in the form that we want it to be and presenting it to Google So Google understands it exactly the way we want Google understands who I am It understands how I want to be presented and it will present me the way that I want and it Understands me the way I want Which is an authoritative expert experience and trustworthy aka credible person in the digital marketing space
[00:22:18] Olga: Totally because like my next question was supposed to be like, This is a very niche area within seo what you do and if you can talk about like how important it is for like, uh companies for people because like Usually, I don't think that people, people, at least now, most of them pay or companies pay enough attention to that.
[00:22:41] Olga: They are usually about traffic rankings. But this element is often like kind of neglected. So can you talk about it? How important is it to kind of take care of that and how you take care of that Cali cube?
[00:22:55] Jason: Yeah, I've been a kind of one man trumpet for the last eight years talking about this over and over again with everybody's going Yeah, what's Jason talking about?
[00:23:03] Jason: Oh again, he's talking about brand steps that search result for your name or your company name I've been obsessed by it eight years and Now today is the time that this is paying off is that I've always said that's your Google business card People who are bottom of funnel will search your brand name your personal name before they do business with you and we all do it But we all don't think about the fact that other people do it when they're going to be working with us So getting that to look really good to your audience is of huge importance It's your Google business card But secondly, if you look at the details of the brand sir, when you search your name what appears What did you expect to appear and what do you want to appear and what you expect to appear and what appears are never The same thing and the fact is that you can look into that search result for your brand name or your personal name And you can understand through Google's eyes how it sees the world's perception of you Which means that you can analyze that brand certain understand what what it is You're doing right and what it is you're doing wrong in your digital marketing strategy So it's a springboard and this is how we use it.
[00:24:12] Jason: It's a springboard to build a bespoke digital marketing strategy that never fails. We call it the CaliCube process because Google gives you the mirror that you need to look in and say, am I doing this right? Am I appealing to the right people? Am I focusing on the right platforms? So if you look at your own brand, sir, and then you look at your competitors, brand serves, and you bring all of those competitors together and create a templated brand set for your industry.
[00:24:38] Jason: Your entity type and your geo region. So a company in the U. S. Um, company in the U. S. in the pharmaceutical industry. If you can pick all of the brand sets or go through all of the brand sets of all of these other companies who are equivalent to you, U. S. company in the pharmaceutical industry, then you can figure out where you should be focusing.
[00:25:03] Jason: And then you can compare it to what you're doing and see what you're doing wrong compared to the template of your industry of what the perfect digital marketing strategy looks like. And that's what the CaliCue process does and that's what CaliCue Pro, our SaaS platform does automatically. What we do is analyze the entire industry and yourself and then we figure out.
[00:25:24] Jason: Where you're right, where you're wrong, where you should be going and what, how you can refocus your attention and your resources to build a better, more effective, more efficient digital marketing strategy, more profitable at the end of the day. Sorry, Olga, I interrupted. Yeah, I
[00:25:37] Olga: just wanted to say that like doing that on my own, if I were like doing it for myself or like.
[00:25:44] Olga: That seems like an impossible task, like.
[00:25:48] Jason: Yeah, and that's a really good point. A lot of people try to do it themselves. And that's fine. I mean, you can do it for free. I mean, what we're doing with the CaliQ process is giving away a free digital marketing strategy. Or a strategy for digital marketing strategies, perhaps we should say.
[00:26:03] Jason: But if you do it yourself, your analysis is going to be biased. Your analysis is going to be incomplete. And it's going to take you absolutely loads of time. And you're going to get lost. And what we've done is created an automated system that isn't biased That does it algorithmically that uses machine learning in order to make sure that we've got the exact right strategy for your specific business And I love it And if we come back to this update what has just happened is it makes our analysis even more accurate because google's getting better at classification Google's getting better at entities And when you look at it, geo region, classification of your industry and your entity type, company or person, that's exactly what CaliCube does, and it's exactly where Google are getting better and better and better at the moment.
[00:26:50] Olga: Yeah, totally. But I think like, I wouldn't. It wouldn't be possible for me to do it on my own and I would probably neglect that even though this is a very, very important part, especially for me, for SEO consultants, even though they are classified as writers. So, I cannot really, like, imagine doing it myself and the way you did it was really smooth.
[00:27:13] Olga: I was like, basically presented with a ready to go kind of list of things. I just had to really, really quickly review the things you found, the links you found. And I was really surprised by some links. I don't think I would. Have googled them myself the profiles different different types of things.
[00:27:31] Jason: Right a hundred percent and in fact, um that there are multiple things there Number one is the machine does the algorithmic prioritization?
[00:27:39] Jason: It finds all of these things then elisa is the person who sent you the list The human intuition the human understanding of the situation is what makes all the difference So elisa is standing between you and the machine and making what the machine spits out caliq pro spits out Helpful and understandable to you and I would never forget the human in the loop and in this case It's elisa and her team elisa nell and um, um who were hugely important to the whole process Um, and from, from that perspective as well, the, the idea that we need to look after this is something that people overlook and often say, well, I'll do that next year because I can't see the immediate return on investment.
[00:28:19] Jason: Um, and from my perspective, it's a huge mistake. Yeah.
[00:28:22] Olga: Totally agree. Okay. So final question, like with everything you have just said, what can be, what are the tips you can give to people knowing that we have this killer whale update, so many things changed, like what should we be SEOs doing right now?
[00:28:43] Jason: Right. Well, if you look at the July update, which was person based, EEAT based, so three times more people, absolutely no increase in corporations or organizations in the knowledge vault. What's next? It's corporations. What is a good google going to try to do is going to try and catch all the ymyl and the eeat Labeled organizations and leverage those.
[00:29:11] Jason: So your media sites, reliable media sites, are typically going to be EAT. Pharmaceutical sites are typically going to be YMYL, where Google's going to treat them once they've understood them correctly in the knowledge vault, with a little bit more care and attention. So, corporations is the next big thing.
[00:29:27] Jason: Don't miss the boat. You need to manage your entity. You need to sculpt your entity. You need to work actively or proactively to make sure that Google correctly understands your entity and you get a place in the knowledge vault because the knowledge vault will then trigger the knowledge panel and the knowledge panel is the visible result of your work.
[00:29:45] Jason: So that's one way you can sell it to your boss. If you're a person and you missed the boat. You weren't in the knowledge, you aren't in the knowledge panel, sorry, knowledge graph or you haven't got a knowledge panel. Now there's gonna be more updates. What happens when Google makes a huge update like this?
[00:30:01] Jason: They look at the results and they think, oh wow, we messed up there. That could have been better. This could been better. And then they do a either a partial rollback rollback or an additional update in the knowledge vault. Your updates are December, February, March, July. Mm-hmm. . And that's been true for the last five or six years.
[00:30:20] Jason: So you can bet your bottom dollar in December. They're going to do some kind of update on people and for that You need to be ready today There's about a four to four to eight week delay between When you put something online and when it's actually reflected in one of these updates and then next year I would bet my bottom dollar the corporations are going to be the big next step So if your corporation has a knowledge panel, you need to reinforce it If it doesn't have a knowledge panel, you need to build it You need to make sure that Google's explicitly and confidently understood your entity.
[00:30:55] Jason: And I push there on confidently because understanding is one thing. Getting the knowledge panel is great. It means Google has understood. Getting a solid knowledge panel that sticks around and is accurate is confident understanding. And everybody in the industry, everybody, In the business world, underestimate, I believe, the importance of Google's confidence in its understanding and its confidence in the results it's showing.
[00:31:24] Jason: Confidence is the key. So you need to build understanding, you need to build confidence, and then you need to make sure that the relationship between your entity and Google is one of trust.
[00:31:38] Olga: Okay, that's really, yeah, cool.
[00:31:41] Jason: Sorry, I got a bit overexcited there.
[00:31:43] Olga: Yeah, so, where can people find you, follow you, what should people do, where should people go right now? Because, like, they should be following you if they aren't now.
[00:31:55] Jason: Right, well, number one is, later on today, 8pm Central European Time, which I think is 2pm New York Time, I'm going to do a presentation of this, I'm going to go into more depth, it's going to be more structured.
[00:32:06] Jason: A little less over excited probably, um, and I'll try to answer live the questions that people have so that's 8 p. m Central european time today wednesday the 25th of october Or 2 p. m. New york time if you're in new york, and I can't remember what time it might be somewhere else I think in australia, it's going to be 2 a.
[00:32:24] Jason: m If you want to stay up then do so. Otherwise, it's going to be on replay Um, if you want to follow me follow me on twitter or on linkedin, but the best place to follow Jason barnard and callie cube is to get signed up to our newsletter Because what I realize is i'm less and less interested in social media And more and more interested in communicating through newsletters through webinars with questions live q and a's masterminds um that kind of human touch and the newsletter, which is sharing our news, um social media That's joanne on the kelly cube team.
[00:32:56] Jason: She's amazing. She shares lots and lots of information So I would advise you to follow kelly cube on social media rather than me
[00:33:05] Olga: Okay, cool, cool. Jason, I'm really honored that you were here and you shared as always so many tips, so many knowledge bombs that I would probably have to rewatch it a couple of times to absorb everything.
[00:33:20] Olga: It was really an honor. Thank
[00:33:22] Jason: you. Thank you. Olga Tsar, writer specializing in SEO. Yeah,
[00:33:27] Olga: totally, totally, totally.
[00:33:30] Jason: Have I convinced you?
[00:33:32] Olga: Yes, you have definitely I
[00:33:33] Jason: spent the last two months trying not to tell you don't don't change your subtitle But I couldn't because I couldn't let the bat cat out of the bag Yeah
[00:33:43] Olga: Okay.
[00:33:44] Olga: So thank you. Jason and thanks everyone and see you in the follow up.
[00:33:49] Jason: Thank you Olga. See you in
[00:33:51] Olga: december Bye. Bye. Yeah. Bye. Bye